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01
September
2025
|
12:00
Europe/London

Knowledge Transfer Partnership between AMBS and law firm graded ‘outstanding’

We received an ‘Outstanding’ rating from Innovate UK for our management Knowledge Transfer Partnership (mKTP) with Jackson Lees Group, part of The MAPD Group.

The project brought together expertise from , the , and the , combining advanced data science with behavioural psychology profiling to improve how legal services are delivered.

JLG was already a member of The University of , which brings together academics and legal professionals to explore how emerging technologies are reshaping the sector. 

Building on this relationship, the firm partnered with AMBS to integrate data science and behavioural insights in addressing key organisational challenges.

Working in collaboration with Jackson Lees Group, we developed and embedded an AI-powered decision support tool, alongside new approaches to personalise client communication and strengthen staff engagement.

The partnership has also contributed to long-term strategic change and sustainable growth within the organisation. 

“Our KTP with the University of 51 has been a transformative journey for the MAPD Group. Achieving the 'Outstanding' grade is a testament to the collaborative efforts, hard work and dedication of all those involved,” said Brian Cullen, CEO.

Read the to see how this collaboration is setting new standards in legal innovation.